AWAYTOMARS is the world’s first 100% user-created fashion brand. Considered by Vogue, Elle and Wonderland to be "the brand of the future”, AWAYTOMARS is reinventing and opening up the fashion industry through the power of co-creation.
Irene Melero Lis green dress (left) and Angelika Chilokova Geometric dress (right)
Angelika Chilokova silver & navy top (left) and Marilia Biasi double slash dress (right)
Marilia Baisi Dripping dress (left) and Dripping skirt worn with Dripping top (right)
The collection includes 2 styles, each in 4 color combinations.
Inspiration came from the mood and themes of Manish Arora's FW’16 clothing collection “Hell’s Belle", which has an amalgamation of creative influencers from Twin Peaks to Haribo, with a sprinkling of Americana, African and the extravagance style of Burning Man.
The frame’s models are a reworked take on the form of classic aviator glasses. With mathematical precision, the familiar form was redesigned, adding rotating lenses, resulting in an accidental provocative flavour.
Ironically inverted aviator frames resulted in an unexpectedly feminine manner, and became the idea for another model in the collection.
The Mesopotamia Collection
The love of Art is at the core of Ennigaldi and the first collection is inspired by Mesopotamian art, which shows a unique emphasis on texture, weight and strong definition.
SARPANIT - Mother Goddess
Drawing from a palette of majestic ultramarine and earthy tones of ochre and sand, the bags reflect the culture and aesthetics of Mesopotamia.
Each handbag is named after a Babylonian goddess and regarded as an amulet to guide and protect its carrier along their way.
TIAMET -Primordial Goddess of the Ocean
Instilled with unearthly powers to use on earth, every goddess is a testament to the powers and potential of every woman.
The Babylonian goddesses can inspire today’s women to seize their power, their purpose and embark on their own unique journey.
AYA - Goddess of Light
Featuring laser-cut Babylonian motifs in the finest Italian leather, custom-designed Italian hardware and formed by the meticulous work of Italian craftsmen, the Ennigaldi handbag is not only inspired by art but is a work of art in itself.
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Isabella Hearst New York, handbag designer for private clients, stars and socialites, has now released a line of glamorous accessories for the general public.
The iconic ‘No Paparazzi’ handbag was originally commissioned as a gift for prize nominees during Hollywood’s 2017 awards season, this exclusive handbag can be purchased as the latest line from the sought-after design house, along with many more incredible pieces.
Designed in New York and made in Italy, the collection features an array of handbags, clutch bags, and wallets with pop culture motifs. Every design is crafted in premium Italian leather with sparkling finishing touches, adorning the general public with as much luxury as the designer’s exclusive customers.