Wednesday, 30 November 2016


To support the holiday season, Swarovski designed an online experience to reinforce the brand as a key gifting destination. Kicking off the experience, Swarovski partnered with Karlie Kloss to create digital content starring the global brand ambassador on her Klossy YouTube channel.

In the YouTube video, Kloss’ quirky and spontaneous personality shines through as she prepares for a holiday dinner. From food prep to an impromptu dance party, all while wearing Swarovski jewels, viewers get a chance to sneak a peek at Kloss’s holiday routine. Featuring some of the brand’s key fashionable pieces, the video reinforces the inherent sparkle of Swarovski for the holiday season. With such daring and unconventional content, Swarovski aims at engaging its audience while reaching out to millennials through subtle brand messaging. “Partnering with Karlie for this activation was a great way to break through the clutter, with a more daring and fresh take on the holiday season. We gave Karlie the freedom to express her authentic voice on her Klossy YouTube channel, as well as to choose the Swarovski jewels she liked the most.
 The result is a reflection of the Swarovski woman – confident, authentic, and always sparkling.”, indicates Yelena Aschberger, Vice President Digital Communication, PR & Events
 Going live on Kloss’s Klossy YouTube channel as of November 29th, the video will also be hosted later on Swarovski’s platforms as part of the full holiday digital activation. Central to this activation is an Advent Tree which will provide daily delight to shoppers during the weeks leading up to Christmas, starting December 1st. Behind each blue box is a surprise from friends of Swarovski as well as a chance to win selected Swarovski products. - Live December 1st

Saturday, 26 November 2016

Monday, 21 November 2016

Monday, 14 November 2016

TV Personality Lisa Riley Debuts New Clothing Range: Just Be You, Exclusively on Ideal World

Best known for her role in Emmerdale, TV personality Lisa Riley has been a style icon for the plus size industry for years. After winning multiple plus size awards and being an ambassador for many high street stores, Lisa decided to launch her very own clothing label, Just Be You, to overcome the disappointment in styles offered to her.

And it’s all available in sizes S to XXL (8-26.) Available exclusively from Ideal World,

 Each garment in the collection is designed to showcase that everyone can be fashionable and stylish, no matter what. Aimed to suit all types of body size, Just Be You is not only a collection of clothing, but a range of garments designed to make you feel condient, sexy and beautiful.
 From luxurious fabrics and prints, to chiffon pieces with a touch of something special, as well as key staple pieces for this season, Just Be You has it’s focus on fashion, style and comfort.

Every item in the range is designed and manufactured here in the UK, and Just Be You is proud to be an all British brand.

Saturday, 12 November 2016


Pure lines is key in the new Mango Premium collection and the hero piece is the 100% cashmere coat

View and shop online:

PRITCH London launches Lounge Wear

PRITCH London launches its newest product category of Lounge Wear "#PritchAdventures" and celebrate the ‘jet-setter’ lifestyle of many of its devotees.

Initially specializing in all things leather, PRITCH London is branching out towards more relaxed, casual styles, embracing the air of ‘comfortable cool’.

The PritchAdventures campaign invites people from all over the world to share their travels via social media platforms, promoting the essence and vibrancy of one’s adventure.
 PRITCH London has created a signature ‘travel-kit’, containing the tracksuit set and a limited edition branded leather sleeping-mask.
 The jersey-tracksuits included in the set reflect the brand’s dedication to quality and impeccable design, and come in a variety of wearable colours from dark greys to light baby blue.
 The set makes an excellent gift for those valuing both style and comfort, making it a valuable addition to the wardrobes of fashion-forward women with passion for travelling and jet-setter lifestyle.
Coming soon on

Wednesday, 2 November 2016


This holiday season, the Italian liqueur, DISARONNO, have launched a limited edition bottle collection designed by  fashion house, ETRO.

Named ‘DISARONNO wears ETRO’, the design draws inspiration from the brand’s Autumn/Winter 2016 season. The striking bottle is draped in a stunning variation of the swirling design made up of vibrant blue, orange and gold hues.
The designer collaboration will also be available in six mini bottles in coordinated looks this season. 

DISARONNO will  support the charity, ‘Fashion 4 Development,’ sponsored by the United Nations with a  portion of the proceeds from sales of the DISARONNO wears ETRO collection being donated to the development of this project to develop the textile trade and fight poverty in Africa.

The exclusive limited edition 50cl bottle is available now in major retailers nationwide with an RRP of £15. The mini bottles are available at supermarkets nationwide, starting from £9 for a pack of three.

To celebrate this collaboration, toast the season with a DISARONNO wears ETRO sour cocktail, highlighting the liqueur’s distinguishable flavor in a blend of fresh lemon and pineapple juice – full recipe below.
1 part lemon juice
1 part pineapple juice 

Shake all ingredients with ice. Strain into highball glass with ice. Top with club soda. Garnish with a mint sprig.

Alesha Dixon Blossoms in Rose Print Bandeau Dress

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