Gwyneth wore a floral midi by Emila Wickstead.
The event was held at the European museum of the year: the exclusive Design Museum in London.
Guests included the media (including yours truly) , retailers, and VIPs of the brand. My dress (by couturier Omar Mansoor) even matched the pink carpet!! How hot (pink ) is that!
CEO Peter Stas, COO Aletta Stas and Charity Brand ambassador Gwyneth Paltrow revealed to guests a refined and delicately colored collection in a flowery and summery atmosphere.
The founders of the brand announced the brand’s donation of 50.000 US$ to Gwyneth Paltrow’s charity of choice: DonorsChoose.org. For each Ladies Automatic sold, $50 is donated to this foundation. This action enables the DonorsChoose.org to support education and sports for underprivileged children in the USA.
To celebrate this launch, guests enjoyed a gala dinner,
Surrounded by the emblematic couture masterpieces created by the legendary fashion designer: Azzedine Alaïa. The presented creations at the exhibition are symbols of the empowerment of women and mirror perfectly the passion, creativity and craftmanship invested into our Ladies Automatic watches. Overall, a perfect match for this unique event.
The brand’s iconic “Heart Beat” signature opening at 12 o’clock stands proudly on the decorated sunray dials. The four new colored Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes.
This emblematic “Heart Beat” aperture has been a renowned success for Frederique Constant over the years. It is a true expression of the brand’s interpretation of time. Thanks to this embellished opening, protected by a convex sapphire crystal, the beating automatic movement can be admired. The six new watches come either with polished stainless steel or rose gold plated 36mm diameter cases with an open case-back. Two models are powered by the FC-303 automatic movement displaying the hours, minutes and date at 3 o’clock. Four models are powered by the FC-310 automatic movement displaying the Heart Beat aperture at 12 o’clock, the hours and minutes. Both calibers are Swiss made with 26 jewels, beating at 28’000 alt per hour, offer a 38-hour power reserve and a water resistance of 5 meters. Modern and stylish, the alligator straps matching the dial colors are available in shiny grey, light blue, navy and burgundy.
