Dulux launches Let’s Colour in the UK with a little help from British fashion favourite
After dressing the world's most fashionable people and interiors for the past 15 years, British designer Matthew Williamson has turned his hand to exteriors for the first time to help launch a UK-wide community regeneration project, Let’s Colour.
The celebrated designer donated a striking rainbow design, originally developed for his Summer collection in 2005, to the first of over 200 projects set to happen over the next year as part of the Let’s Colour movement.
The Dulux initiative, which aims to turn grey areas into colourful communities, has already transformed run down communities all over the world, from Rio De Janeiro to Paris, and the Ravensbourne Community Centre in South East London became the first UK project to be transformed from grey to great with the Matthew Williamson design.
As a designer renowned for his use of colour and pattern, Williamson was the ideal choice to help launch Let’s Colour in the UK, and was invited to work to a brief of improving people's lives through colour. He comments: “I’m continually inspired by nature and the rainbow is one of nature’s greatest optical phenomenons. The sighting of a rainbow never fails to bring a smile to people’s faces. They signify optimism and positivity: with them comes the sunshine after the rain.”
Williamson is excited to see his print on a building for the first time: “I’ve only ever used this print as a small-scale repeat on diaphanous silk dresses so I’m very excited to see it translated on to such a large building. I like the juxtaposition of the urban brick building against the brightly coloured rainbows.”
Dulux is donating £1m in funding to positively colour one million lives by 2020 through the Let’s Colour project. It has already brought colour to the streets of India and France and the favelas of Brazil, inspiring people to reclaim their surroundings and regenerate them with a splash of colour. Working hand in hand with community regeneration charity, Groundwork, over 200 projects will be completed around the UK this year, using 60,000 litres of paint and positively impacting the lives of over 350,000 people.
The public can nominate projects, from housing estates to school frontages, to be transformed with colour by visiting www.letscolour.co.uk. Projects nationwide will be selected based on the level of positive emotional and physical change it will bring to people’s lives.
Let's Colour welcomes project nominations from community groups, charities and individuals who have the desire and determination to make a real difference. To find out more or get involved go to www.letscolour.co.uk.
About Let’s Colour
In 2012, the Let's Colour Project is coming to the UK. Supported by the Let's Colour Fund, Dulux will be contributing a percentage of coloured emulsion sales towards this project. By purchasing colourful Dulux paints, the public can help to transform communities with colour nationwide. The Let's Colour Fund has been established by Dulux with the ambition of positively colouring 1 million lives by 2020. Through believing in the power of colour, the Let's Colour Fund will help in colourfully transforming local communities through various initiatives. For more information visit www.letscolour.co.uk
Groundwork is the community charity with a green heart. We want places to look better, streets to be safer and outside areas to be green and beautiful. We want people of all ages to actively get involved and come together to make the best of where they live. We want to improve job prospects by offering training and employment opportunities. We want to show people how they can make their homes and workplaces better for the environment and cheaper to run. Above all we want communities to play a part in changing their local area for the better and enjoy the benefits from their hard work for many years to come.