Friday, 31 July 2015

Jaeger Launch their AW15 Campaign - Photography by David Bailey‏

This season, Jaeger celebrates the multi faceted lives of contemporary women by choosing the inspirational model, actress and philanthropist Elisa Sednaoui-Dellal as the face of its AW15 campaign.

The images shot by legendary photographer David Bailey perfectly capture the timeless style of this thoroughly modern muse.

“To represent a really quintessential British brand as a new Londoner means so much to me” says Elisa who was born in Egypt, raised in Italy and now considers London her young family’s home. “ The brand encapsulates effortless English elegance; a love for quality, for enduring clothes that go further than the trend of a season. These are pieces you’ll have and wear forever.”

In the striking images Elisa wears a Jaeger camel hair coat, which had been updated with a wider lapel and finely crafted details such as stab stitching. (top image)
Deconstructed tailoring features too – a boiled wool grey melange gilet is paired with cashmere polo neck and....

....; a rib cape sweater is layered over crisp white shirting. These are British made clothes that are both classic and refreshingly ageless.

The AW15 collection focuses on luxurious must-haves, a great proportion of which are made from noble natural fibres including cashmere, camel hair and alpaca.

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