Wednesday, 8 November 2017

Tata Naka SS18 Collection at London Fashion Week

For the SS18 collection, Tata Naka, has taken a nostalgic look at the 40s and 50s femininity.

With the designers, Tamara and Natasha Surguladze, finding inspiration from 'American Sportswear' created by Claire McCardell.

 McCardell is well-known as the woman who revolutionised women's fashion in America; her designs had a strong influence on the chic and easy cruise wear of the 40s and 50s.

 The designers have also taken inspiration from prominent American photographers during this time, Frances McLaughlin, the first female photographer under contract with Vogue, as well as Louise Dahl-Wolfe, known primarily for her work with Harper's Bazaar.

Colour palette is  an exploration of summer - blossom, lemongrass, sage, aubergine, saffron, and pearl.

Collection includes easy separates, popover dresses, vintage-style jumpsuits

 and skirted shorts often seen on American boardwalks.

 Collages of vintage florals and stripes have been placed on lightweight silks and natural cottons to complete the collection.

 For this season, sandals have been provided by Capri Touch.

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