Ralph Lauren is THE Most Desired Handbag Brand of the Moment.

Findings revealed by Credit Suisse and online analytics firm NetBase has unveiled Ralph Lauren as the hottest handbag brand of the moment. The news comes after analysis of over 200 million English speaking blogs/chat rooms and other media outlets over 27 months.

And if you want the 'it' bag from the most desired handbag brand, then Ralph Lauren's 'it' bag of AW14 is the Ricky Chain Bag
Available now in metallic pewter leather for £1430.00:

http://www.ralphlauren.co.uk/product/index.jsp?productId=37758821