Sunday, 17 January 2010

New Designer - Ruti Danan

As an assistant of Alexander McQueen, new designer Ruti Danan perfected the art of tailoring and styling. By the time McQueen went to work for Givenchy, Ruti was ready to set up her own label.
Her latest couture collection was inspired by the tale of Solika, a beautiful Jewish girl who in 1834 refused to marry the son of the Moroccan king and was beheaded because of the refusal (he didn’t take rejection well). These designs transform the wearer in to modern day Solika but this time without losing her head (thankfully). Ruti has dedicated the collection to her mother who is also called Soulika.
Ruti uses luxurious feminine fabrics to create her designs such as gossamer sheer chiffon, radiant silks and fragile delicate lace. This collection sees lots of this feminine lace in either black or soft pinks and creams.
Her dresses are cut on the bias, with no side seams, -one piece is used and the dress is created on a dummy. The way the dress is cut enables her clients to wear a size smaller – an instant solution to dieting for that special evening!! Each dress is hand made from start to finish ensuring the exclusivity of her designs. This exclusivity of each garment attracts A-list supermodels, pop stars and actresses. Celebrities who have worn her one-off designs include: Kylie Minogue, Geri Halliwell, Victoria Beckham, Naomi Campbell and Elle Macpherson. Thandi Newton appeared in a Ruti body skimming black lace sheath dress in the opening sequence of “Mission Impossible II”.
Ruti offers her clients a made-to-order service. By taking her design collections as a starting point, Ruti adapts the style for the client’s particular occasion and body shape, thus ensuring the dress is a perfect fit and also unique. Her dresses are frequently worn to premiers and galas, while her wedding gowns are sought after for their fresh, contemporary appeal.
The September “Pop-up showroom” hosted by the micro-boutique hotel 40WiNKS saw Ruti Danan launching her new silk chiffon Cami Scarf accessories. Ruti describes the cami scarf as "a romantic and sensual scarf decorated with dantel and crystal brooches, perfect for evenings out and nights in." And continues with "It is an accessory that can be worn in different styles for every occasion. These are timeless, vintage designs, which have the power to mark an entrance with subtlety and individuality." The scarves are cut on the bias and stitched with vertical seams giving the illusion of an underworld fantasy of flowing water. There are 16 different styles, one camisole and the cami flower fascinator. Colours include: black, white, ivory, pink, yellow, red and blue.
If you cannot afford a Ruti Danan Couture dress, then invest in one of her cami-scarves. The Cami-scarf collection can be purchased at Kohsamui, 65-67 Monmouth St, Covent Garden and Basia Zarzycka 52 Sloane Square.
See her collection on website
For the cami scarf see website

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