Friday, 22 October 2010

Pond's - Cult Beauty Revival

Vintage is very now and why not extend the vintage theme to your beauty routine?

Well we’re not actually recommending that you scour around “Ye Olde Chemist Shoppe” to chance on an overlooked old pot of moisturiser left at the back of a dusty shelf.  Clothes may age well but not so sure about beauty products.

No we’re talking about the 100 year old cult beauty brand Pond’s, a skincare brand which was passed down from mother to daughter as the secret to beautiful radiant skin.

 And now for the first time in 50 years, it has been revamped for women of today.  Originally five products, Pond’s slim lined them down to four as the light day and dry skin cream were too similar.
Each cream now offers more effective and specialised treatment for individual skin types resulting in a more targeted skincare collection.

However one classic formula has remained the same (why change something that works and is successful?)  and that’s the Cold Cream Cleanser. This multi task beauty product is for all skin types and can be used as: a cleanser, eye makeup remover, hydrating face mask and a hand cream. Now that’s value for money.
And did you know that Kleenex tissues were first invented as a means to remove cold cream from the face? It was only clever Joe Public who decided they were a good disposable alternative to the handkerchief.

The other 3 Pond’s products are as follows:
For dry skin – New Pond’s Nourishing Anti-Wrinkle SPF 15.  Enriched with White Tea extract and vitamin B3 it helps prevent fine lines and wrinkles appearing.

For mature skin – Pond’s Triple Action Moisturiser. Vitamin A and E help stimulate cell renewal whilst Soy and Glycolic Acid boost collagen production to firm and tone the skin

For normal to dry skin – Pond’s Hydro-Nourishing Cream. Hydro Elastine and vitamin E increase skin elasticity whilst fatty acids in Evening Primrose oil moisturise and hydrate.

The packaging has had a complete image overhaul whilst keeping the retro look with the glass jar. But instead of the old tub shape, it now has a more modern sleek look with a jaunty tilted pink lid.
Who knows, maybe you’ll be passing your Pond’s secret on to your daughters and granddaughters.

Ponds on Amazon:

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