Thursday, 9 August 2012

Ethical Fashion Label in a new online game Fashion Week Live

Online Fashion Game Enables Players to “help grant wishes to children with life-threatening medical conditions” by playing Fashion Week Live 

 Ethical Goods, a pioneering company that creates mutually beneficial partnership between charities and companies, has released its first ever ethical fashion label. The EG label will be seen in a new online game called Fashion Week Live which is the first interactive social network experience to authentically represent the fashion industry. The new ethical label will stand alongside some of the world’s biggest fashion labels.

Ethical Goods, 505 Games, a global publisher of video games, Funcom, a world- leading independent developer and publisher of online games, and IMG Worldwide (IMG), the global sports, fashion and media company, have launched the unique game and opened it to players world-wide.

Ethical Goods has masterminded an innovative alliance with the world’s largest wish-granting organization, Make-A-Wish® as the exclusive charity in Fashion Week Live. As part of the association, players of Fashion Week Live will be able to buy virtually branded fashion items through the Ethical Goods label as a way to donate through play. 56% of the purchase price of each item sold will go directly to benefit Make-A-Wish.
As part of the Fashion Week Live gameplay narrative, players will take part in in-game tasks and opportunities which are based on and reflect the global mission of Make-A-Wish: to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Fashion Week Live challenges players to forge a career for themselves within the fashion world where they can rise in the ranks and interact with top designers, models and make-up artists. Start playing Fashion Week Live via

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