Tuesday, 1 December 2015


Weekly glossy magazine celebrates its 10th birthday by teaming up with world famous dark liqueur The gift tin is available in a selection of chic monochrome designs, with their vibrant black and white patterns being the perfect addition to any style addict’s drinks cabinet.

 Four influential women, representing the fashion-led credentials of both Grazia and Tia Maria and whose industry is a vital ingredient of girls’ nights out, have been brought on board to front the campaign.
These influencers are appearing in a series of billboard posters, with the strapline ‘All We Want for Christmas’, as well as on Grazia’s print, digital and ipad channels. Each of these inspirational females are instrumental in ensuring that women all over the world enjoy their nights out; after all, it’s the girls who know what other girls want!
 Model and DJ Zara Martin is representing the world of music
 Danielle Peazer, whose blog Idle Lane sets the trends, represents fashion blogging.
Music producer and DJ Krystal Roxx owns Superfoxx, the record label and immersive event company,
and cocktail and drinks expert Jennie Rae Chuter, knows the urban cocktail scene inside out.

 All four women will be supporting the launch of the bottle on their social media channels in the run up to the Christmas period.

 Paolo Dalla Mora, global communications director for ILVA SARONNO says “Grazia and Tia Maria share a lot of the same values and therefore they are the perfect partner for our first ever limited edition magazine tie up. We both speak to women who have a passion for fashion, like to enjoy stylish nights out and like to set, and not follow, trends. We’d like to raise a glass of Tia Maria to Grazia and toast many more years of success.”

 Lauren Holleyoake, Publisher, Grazia UK adds, “We’re excited to be celebrating ten hugely successful years of the Grazia brand with Tia Maria. That’s ten years of Grazia as an agenda-setter and a trailblazer, which is why we are showcasing our trend-setting credentials with content – across print and digital – focusing on fashion, music and mixology. We’ll be working with Tia Maria to bring our readers inspiration and advice throughout the festive period.”

 The limited edition pack is priced at £15 (70cl) and is available from Asda, Tesco, Morrisons, Waitrose & Sainsbury's.

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