Tuesday, 1 December 2015

How Kiss Me Deadly killed their salesman - and did 164% better with their new collection!

Can a fashion brand kill their salesman and get away with it? Kiss Me Deadly seem determined to try!

 Using market-disrupting crowdfunding site Kickstarter, they launched a short Film Noir series to show their collection. https://www.kickstarter.com/projects/kissmedeadly/retro-lingerie-fashion-for-femme-fatales-by-kiss-m
This was only fitting for a Femme Fatale independent lingerie brand - but uniquely and radically different to the standard Kickstarter infomercial style!
Was it their pint-sized Spanish muse, photographer and model Morgana, French press assistant Maz, boss Catherine, or even spokesmodel and former BNTM Jess Abidde?

 Did the staff feel anxious about acting? Not so much, according to Catherine, the brand founder. "All the problems shown in the film (demands to drop limited editions in favour of beige basics, criticisms of our imagery for not being "nice" enough, and sleazy suggestions) are very real, so it wasn't so much acting as just camping it up!"
 The new collection and film have all the characteristics that made Kiss Me Deadly the UK's favourite Lingerie Designer in 2012 - bold, vintage inspired styles in satins and lace, plenty of cross over into outerwear, and models who don't fit into any standard agency criteria - and don't care.

 Left: Burgundy Pankhurst set, in sizes 32-36B-G and S-XL
 Right: Gold Angelou set, Black Satin Valenti, Ariadne corset and seamed stockings.

 Left: Leonie Gown.
Right: Grace Gown and Robe.

 Left: Custom made to measure one of a kind gown for the top pledge reward.
 Right: Swarovski Crystalled Black Satin Demi-Corset.

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