Tuesday, 12 April 2016


Keds® is 100 this year! 

 Kicking off the global celebration, Keds have launched The Blue Collection, which reimagines the brand’s trademark cobalt in bold new ways. The Blue collection includes 10 lace up & slip-on styles with prices starting from £40 – £60, and will be available at www.keds.co.uk & major retailers including ASOS & Schuh from this week!
Tori wearing blue faux iguana

To mark the centennial milestone with Keds® has announced the ‘Collective,’a curated group of celebrated industry leaders who embody the brand’s overarching commitment to powerful women, creativity and self-expression.
 Embracing the brand’s Ladies First Since 1916 platform, the Keds Collective features a diverse group of notable tastemakers including actress Allison Williams,
 award-winning singer Ciara,
and Grammy-nominated breakout singer-songwriter and producer Tori Kelly, as well as other illustrious members from the fashion, music, art, and technology sectors

Chriselle in Blue Champion, Billie in Blue Exotic Shimmer

 The Keds Collective unites a premier group of female creative entrepreneurs and multi-faceted talents who possess an authentic love for the brand and alignment with its dedication to women.
Additional members include co-founder of Wearable Experiments Billie Whitehouse, musician and actress Soko, model Cailin Russo, blogger, actress and style icon Jamie Chung, and K-pop star Krystal Jung. Along with these innovative women, music industry phenomenon Taylor Swift will continue her role as brand ambassador.

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