Thursday, 21 July 2016


The backdrop of the new Autumn Winter 2016 campaign forms a lacustrine setting that is reflected and split in half by the waters of the Segrino and Alserio Lakes
Transposed from the metropolis to a natural environment, from furnished spaces to the valleys of Lake Como, the tableau is romantic, almost imaginary.
Multicolored, blended textures are articulated through space-dyed and solid-colored bands in vertical stripes or zigzags, fringed appliques, lengthy tape scarves, cardigans, jackets and overcoats are coordinated with pullovers, as if under a spell.

  The campaign is the second Missoni campaign from 27 year-old Londoner, Harley Weir, the star photographer famed for her debut online and her fashion collaborations. In Weir's distinct style, portraits of super model Frederikke Sofie  emanate sensually with character, whilst tying fashion to the uniqueness of the individual, transforming every shot into an iconic reflection of today - encapsulating and recording our moment in time.

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