TUMI, the leading global lifestyle brand announces is teaming up with supermodel and philanthropist Petra Nemcova on two important initiatives this fall.
The first is a TUMI hosted charity event to raise awareness and funds for the Happy Hearts Fund, the organization Petra founded in 2006 that works to rebuild safe, resilient schools, and empower both children and communities affected by natural disasters.
Directly following, Petra will join TUMI in kicking off the brand’s autumn 2016 ad campaign as the face of its debut premium collection for women.
"Seeing children's faces light up and knowing the impact Happy Hearts Fund schools have on their lives, as well as their families, communities and future generations, is a priceless experience. Being a lifelong admirer of TUMI’s smart, innovative design made joining forces a natural next step for both of us,” says Petra Nemcova. “I’ve been a devoted TUMI user, traveling solely with the brand for the last sixteen years.”