Monday, 23 July 2018

TUMI Announces Rosario Dawson to Front AW18 Campaign

TUMI announced the release of a global campaign to coincide with the launches of TUMI’s newest women’s collections, Georgica and Mezzanine , and the Fall 2018 launches of key collections, Voyageur and Mariella .The campaign features one woman, played by actress, producer and activist Rosario Dawson, embodying four different personas.



 Each mode features vastly different ambitions, appearances and bag styles, but there’s one thing they all have in common – each is on their perfect journey. Directed by Allen Coulter, the campaign follows each of these personas on individual journeys with a TUMI women’s bag in hand and blends them together s eamlessly to become one unique journey. We open to our TUMI woman at home, about to begin her day. She heads to a gritty warehouse gym, takes her boxing gloves out of her Voyageur Colina Duffel and steps into the ring. You can see that she’s been training for a long time - the dedication in her eyes, the bruises on her hands and the sweat on her brow. There’s beauty in her strength and she’s prepared for anything that comes her way.

 We follow her as she transitions to her Georgica Yvonne Carry - All and moves confidently through a professional setting, leading a group of investors. She’s unstoppable and up for any challenge. She shakes her colleague’s hand from the head of the conference room table to seal the deal. She’s driven and will never settle in her pursuit of excellence.

 Full of energy and ambition, our TUMI woman carries her Mezzanine Joan Backpack with her as she heads backstage to cultivate her passions. She’s dynamic and inspired. We see her sharing her ideas with the band and watches them play back, falling deep into the music. She’s courageous with her creativity.

Finally, she’s an eccentric taste - maker at the top of her game, giving direction at a photoshoot. She has powerful opinions and drives those ideas further. The only thing that’s as strong as her ideas is her sense of style. Her Mariella Vivian Tote makes a bold statement. She leads her team with confidence at all times.

“Being a part of this TUMI campaign has been an incredible experience,” says Rosario Dawson. “I’ve loved expressing each of these personas, creating bold statements and communicating powerf ul actions through each journey.” “With this campaign, we wanted to follow the spirit embodied by each of these personas, revealing one amazing, strong, resilient, intelligent woman,” says Victor Sanz, TUMI’s Creative Director. “Partnering with Rosario to present this incredible woman to the world was an amazing experience. This woman inspired us and represents all the women breaking barriers and living in multiple modes around the world.” Georgica, Mezzanine, Voyageur and Mariella will be offered in a ra nge of styles, sizes and colors and will be available TUMI retail stores worldwide and on TUMI.com.

Thursday, 6 October 2016

TUMI ANNOUNCES BRAND AMBASSADOR PETRA NEMCOVA FOR AUTUMN 2016

TUMI, the leading global lifestyle brand announces is teaming up with supermodel and philanthropist Petra Nemcova on two important initiatives this fall.

The first is a TUMI hosted charity event to raise awareness and funds for the Happy Hearts Fund, the organization Petra founded in 2006 that works to rebuild safe, resilient schools, and empower both children and communities affected by natural disasters.
Directly following, Petra will join TUMI in kicking off the brand’s autumn 2016 ad campaign as the face of its debut premium collection for women.
 "Seeing children's faces light up and knowing the impact Happy Hearts Fund schools have on their lives, as well as their families, communities and future generations, is a priceless experience. Being a lifelong admirer of TUMI’s smart, innovative design made joining forces a natural next step for both of us,” says Petra Nemcova. “I’ve been a devoted TUMI user, traveling solely with the brand for the last sixteen years.”

Friday, 10 June 2016

Sophie Ellis-Bextor raises high fashion stakes at Ascot for Appletiser

Sophie is collaborating with Appletiser, the official soft drink of Ascot, to mark its 50th birthday having first appeared in 1966. She is the muse for five looks from five decades,including a black and white, newspaper print mini-dress, inspired by the swinging sixties and structured black and red polka dot pencil skirt suit, bringing to life the fierce fashion of the eighties.


 Each outfit was accessorised with a vintage bottle of Appletiser from that decade.  Known for her love of vintage clothes and distinct personal style,
Sophie Ellis-Bextor said, “I’ve loved looking back at the Ascot fashions of the last five decades with Appletiser. I didn’t realise the style of each decade was so distinctive, but once the hair and make-up was added, I felt like I was transported back in time. An iconic look to me is one that looks stylish and very of the moment; effortless and not too premeditated. When it comes to clothes, I always think it’s better to have tried and failed, then to play it safe.”

”
  Sophie Ellis-Bextor’s outfits were bespoke designs, created by Olwen Bourke and inspired by iconic styles of each decade.
Sophie gives her views on each look: 1960s “The 1960s is my favourite decade. I have lots of vintage 60s clothes. It’s a playful era, full of bold and daring prints. There’s a real sense of adventure – put it on and off you go!”
 1970s “To me, the 1970s were glam and more grown up. The longer lines, big bellowing sleeves and free flowing skirts were the epitome of bohemian chic.”
 1980s “When I think of the 1980s, I think of power dressing and tailoring. It was all about strong silhouettes, pencil skirts and high heels.”
 1990s “I was a teenager in the 1990s and this is when I first became aware of fashion. This look, in particular, is quite grown up but really flattering.”
 2000s “The look we’ve created for the noughties is quite simple, but the hat really adds drama to the outfit. I love hats but I hardly ever get to wear them. It’s the perfect outfit for Ascot.”

Sunday, 5 June 2016

Chloe Grace Moretz fronts Coach Watches new Delancey Collection Campaign



With rounded, open lugs and no hard edges, the delicate-looking Delancey watch echoes the softly shaped hardware used on Coach’s key handbag styles.
Soft fluid bracelets complement the feminine look of this slender case design.

 The classic yet modern case and dial recall the heritage of the Coach brand with a decidedly New York edge.
Delancey dials are a soft white accented with a heritage Coach horse and carriage emblem and delicate open hands.
Available in stainless steel, stainless steel mesh with rose gold-plated case and rose-gold tone case and bracelet.
 Prices:
 14502260 – Stainless Steel Bracelet / £195
14502266 – Stainless Steel and Rose Gold Tone Mesh Bracelet / £195
 14502262 – Rose Gold Tone Bracelet / £195 Product

Details: Case Size available in 36mm. Quartz Movement. 3H. Stainless-steel bracelet (sizeable), Gold-plated bracelet (sizeable) and, Rose-gold plated (sizeable). Mineral crystals. Water resistant 99 feet. Two-year limited warranty. Manufactured by Movado. Coach Watches

 Stockist Details: Coach Watches available from Ernest Jones, Selfridges, Watch Shop

Monday, 18 January 2016

Calvin Klein SS16 celebrity campaign


Calvin Klein watches + jewelry have launched their new celebrity campaign. The focus of the campaign is living "Life in the Now" and relationships.


The campaign has shot by legendary photographer Cass Bird and features:
Actresses Lisa Bonet & Zoe Kravitz - mother/daughter)
William Peltz (actor) & Kenya Kinski (model)- boyfriend/girlfriend
Models John Hein & Tilda Lindstam - boyfriend/girlfriend

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