Tuesday 27 June 2017

Forever Unique partners with Transgender model Talulah-Eve for High Summer campaign

Luxury fashion brand Forever Unique has announced its exclusive brand partnership with transgender model Talulah-Eve.

The partnership marks a milestone in the UK fashion industry, with Forever Unique standing as the only British fashion e-tailer to cast a British transgender model in its latest campaign.

Talulah-Eve will headline Forever Unique’s High Summer campaign, which comprises of a 15- piece capsule collection.

Made up of figure-flattering dresses, playsuits, stylish separates and jumpsuits, the collection combines a vibrant palette of coral, cobalt blue, ravishing reds and monochrome.

Designed to transition from day to night, each piece channels the height of summer and is made to make every woman feel confident and glamorous.

 23-year-old Talulah-Eve has made huge impressions in the fashion world, having competed as the first ever transgender contestant on the recent Britain’s Next Top Model Cycle 11. Since leaving the show, she has made multiple public appearances at national charity events, attending the likes of the British LBGT Awards where she befriended Caitlyn Jenner. She has since received six figure offers which include TV projects in the US, skin care campaigns and is reported to be the UK’s next up and coming model.

 Speaking about the new brand partnership with Forever Unique, Talulah-Eve says: "Being able to express myself through fashion has always been very important to me. It's an absolute honour to work with Seema and the Forever Unique team, they have helped highlight that ALL women deserve the same opportunities. The edit is stylish and affordable and there’s something for everyone, suiting all shapes and sizes. The fashion industry still has a long way to go but it’s great to see more inclusion of men and women of different races, gender orientation and size on the runway and in campaigns.”

Seema Malhotra – Design Director of Forever Unique and star of Real Housewives of Cheshire – commented: “We wanted to create a brand new campaign around the celebration, inclusion and acceptance of all women from different walks of life: ultimately about being ‘Forever Unique’. It's incredibly exciting for us to have Talulah-Eve model our High Summer collection; not only is she super glamorous, but she's also everything Forever Unique embodies: a fashionable, intelligent, and empowered female. She really is an inspiration to everyone, showing that there really are no barriers to expressing the real you”.

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