A street celebration in Paris launched The Isabel Marant pour H&M Collection

Last night, celebrities including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection

January Jones, Audrey Tautou, Isabel Marant & Freida Pinto

Yesterday’s event transported guests into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors. The collection, that includes her most iconic pieces from her career, was presented in a filmic way. Images, films and street casted models revealed the world of Isabel Marant.

Freida Pinto

“This is the second H&M collaboration that I’ve attended. I feel it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M - to make fashion that is not just beautiful and classy but also affordable,” says Freida Pinto.















The city being integral to her style, Paris came as a natural choice to celebrate the collection being launched on November 14 in around 250 stores worldwide and online.
Images provided by Cision

Isabel Marant brings her French Touch to H&M

H&M has announced its autumn collaboration with Parisian designer Isabel Marant. 
 Isabel Marant has created a widely influential and successful take on Parisian chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure.

For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection will feature clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.

Can't wait!!