Keds Celebrate 100 Years with Allison Williams and Ciara

KEDS and Refinery29 kicked off NYFW and celebrated the iconic brand’s 100th year anniversary with host and Creative Director of the new Keds Collective, Allison Williams.

Guests enjoyed a live performance by global shoe collaborator and Keds collective member, Ciara and a DJ set by Harley Viera-Newton.

The centennial event was also attended by a number of influencers including Billie J D Porter, Jamie Chung, Ty Hunter and Shaun Ross who came together to toast Keds’ milestone!

Jamie Chung

Billie JD Porter

The party was a celebration of the brand’s historical 100 years and the recent announcement of the Keds Collective, a diverse group of notable tastemakers from the fashion, music, art, and technology sectors who represent the brand’s commitment to female empowerment and individuality.

Throughout 2016, Keds is continuing their global Ladies First platform, unveiling a new Spring ’16 ad campaign and introducing fresh product innovations.

Keds SS14 Women's Collection

Here's a sneak peek at the highlights from the Keds women's SS14 collection

Daisy Daisy give me your answer do! will you choose the blue, pink or yellow? Or that navy just hiding on the left of the photo? Other seasonal prints in the Champion Original style  include gingham, polka dots, ikat and chevron,

Peep toes are out! It's cheeky peep sides for these sporty Cut Out trainers! Great with both denims and dresses. Colours are bright including this grape shade.

The nautical stripe look is always a hit in the spring. Here with jute soles for that laid back beach style in classic blue updated in a washed stripe and the not so classic dusky pink..

Available from next year via

www.keds.co.uk

 

Keds new American Inspired Sneaks for AW13 - The Champion Patriotic

Keds new American inspired sneaks, the Champion Patriotic in printed canvas upper, cushioned insole and textured rubber outsole.

 Top left to right:

Mariner red stripe

http://en.keds.co.uk/store/SiteController/kedsUK/ChampionPatriotic/prod2760012/catId/cat3910502/stockNumber/WF48138/skuId/***5********WF48138*M070/subCatId/cat3950512/showDefaultOption/true/productdetails

Navy star

http://en.keds.co.uk/store/SiteController/kedsUK/ChampionPatriotic/prod2760012/catId/cat3910502/stockNumber/WF48138/skuId/***5********WF48138*M070/subCatId/cat3950512/showDefaultOption/true/productdetails

Bottom

Cream star

http://en.keds.co.uk/store/SiteController/kedsUK/ChampionPatriotic/prod2760012/catId/cat3910502/stockNumber/WF48138/skuId/***5********WF48138*M070/subCatId/cat3950512/showDefaultOption/true/productdetails

Keds launches its first multimedia campaign featuring Taylor Swift.

Keds new campaign featuring Taylor Swift is titled ‘Bravehearts’ referring to www.bravehearts.com , a new online fashion and lifestyle destination site where girls can be inspired to live fearlessly, define their individual style, showcase moments of bravery and learn about Taylor Swift’s personal story.

 

Alongside Swift in a few of the images will be five brave girls. You will be able to read their;individual stories of strength on www.bravehearts.com

The images are shot in Swift’s hometown of Nashville, at the train station, a guitar shop and record store with the phrase ‘Here’s to the brave girls’ over the top.

The campaign shows the authentic Keds style in a new fashion light whilst providing personal story telling of bravery

www.keds.co.uk