Tuesday, 5 February 2013

Keds launches its first multimedia campaign featuring Taylor Swift.

Keds new campaign featuring Taylor Swift is titled ‘Bravehearts’ referring to www.bravehearts.com , a new online fashion and lifestyle destination site where girls can be inspired to live fearlessly, define their individual style, showcase moments of bravery and learn about Taylor Swift’s personal story.

Alongside Swift in a few of the images will be five brave girls. You will be able to read their;individual stories of strength on www.bravehearts.com

The images are shot in Swift’s hometown of Nashville, at the train station, a guitar shop and record store with the phrase ‘Here’s to the brave girls’ over the top.

The campaign shows the authentic Keds style in a new fashion light whilst providing personal story telling of bravery

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