Friday, 8 February 2013

Pepe Jeans Celebrates 40 years

For its 40th anniversary Pepe Jeans London recruits star-studded model line-up to help with the hunt for Pepe! Cara Delevingne, Mia Goth and Jeremy Young set the pace in finding the ever-elusive Pepe as the next chapter of the iconic ‘Have You Seen Pepe’ ad campaign unfolds.

This season the chase moves to the brand’s home turf and the streets of Notting Hill where Pepe Jeans London was born.  Underlining Pepe Jeans London’s roots in Portobello Road the Spring Summer ‘13 campaign draws on some of West London’s most iconic backdrops.

From the culture-clash streets of Portobello through to the ornately manicured vistas of Kensington Park, the Pepe crew inch closer to their old mate in their city-wide search. Still, Pepe continues to outpace his loyal band of buddies remaining mysteriously out of the picture, begging the question, ‘Have You Seen Pepe?’, a slogan which follows last season in underpinning the Autumn Winter ’12 ad campaign.


Taking his position behind the lens is celebrated British fashion photographer Josh Olins, fashion-forward stylist Claire Richardson, and presiding over the creative team is Trey Laird, executive creative director at New York agency Laird & Partners.

This season, Pepe Jeans London introduces a new film-based campaign to accompany the print-led shots, both of which will be launched and un-simultaneously in various international territories.

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