Friday 16 July 2010

TIGI Bedhead Urban Anti+dotes Shampoos & Conditioners



Since TIGI have been purchased by Unilever, their creative designers have found they now have a larger budget and more technology at their disposal to improve and create better hair styling products.
And to celebrate they decided it was time to create a shampoo and conditioner which could detoxify, repair and rejuvenate our hair from all the dying, straightening, curling, and over use of styling products we serial hair abusers are guilty of.
They’ve named them Bed Head Urban anti+dotes and they come in 3 damage levels.


Level 1 – Re-Energize
For normal hair that needs a daily pick me up.

This level is the most cleansing but the least conditioning, because you lucky people who fall in to this category don’t need as much.
You probably don’t dye your hair or go overboard with styling products.
But to keep you on the straight and narrow, the shampoo works to seal and smooth the cuticles whilst protecting colour vibrancy, and the conditioner detangles unruly locks and improves the overall hair strength and health.

With a vibrant metallic green tube and a fragrance inspired by the tropical Bahama Mama cocktail you’ll want to give your tresses the TLC they deserve.





Level 2 – Recovery
For dry, damaged hair that needs moisture fix. (Guilty as charged!)

Now we’re getting in to the serial hair abusers territory who need help to restore their damaged locks back from the sentence of a coarse, porous life.
The shampoo has turbo hydration molecules to boost softness and shine whilst deeply hydrating dried out strands.
The conditioner protects hair from thermal damage and colour fading. It also features anti-static and shine properties, fights frizz and prevents split ends. Sounds like a serious hair crime fighter to me.

And to entice you to put down your styling weapons for a moment and give your hair a reprieve this level is packaged in a light metallic blue tube and has the fragrance of Goji berries and Papaya.




Level 3- Resurrection
For weak, brittle, chemically treated hair that needs an intensive intervention.


At this stage hope of ever breaking out of the brittle life sentence you’ve subjected your hair to may seem faint.
But the shampoo promises to nourish with intense hydration and add thermal protection to prevent against future damage from styling, whilst the conditioner restores, strengthens and detangles.
Both shampoo and conditioner are packed with micro shields which strengthen the hair from the inside out, protecting it from thermal damage, extreme conditions and colour fading. Hair is quenched with a 25% increase in moisture leaving it immediately restored – this means no waiting on hair death row for the conditioner to do its work!

Grab a taste of freedom in this bright metallic red tube and smell the fragrance of fresh Papaya.



So readers, are you guilty? It’s now time to confess your own hair sins and choose the right level to help your abused locks get back on the right track of glossiness.

You can buy TIGI products at selected hair salons or online

No comments:

Post a Comment

LinkWithin

Related Posts Plugin for WordPress, Blogger...