Saturday, 9 April 2011

The New BUZZ Around The French Organic Beauty Brand MELVITA

Have you heard the new buzz in Covent Garden?
It is actually from honey bees on the roof garden of St Martin’s Courtyard. Here the French organic beauty brand Melvita,( who also have their London flagship in the courtyard), have installed a small Apiary to help protect the declining bee population.
Why install an Apiary?
 Bernard Chevilliat, the founder of Melvita is an avid beekeeper as well as a biologist and created the beauty range based on products from the beehive. He chose the name from the Latin word Mel meaning honey and Vita meaning life. He also started the Melvita Foundation to protect the environment and bee populations around the world. So it is quite apt to have a small city Apiary above their London flagship store.

When is it happening?
Right now, during Earth Month. The first two hives were installed on 6 April with the help of Camilla Goddard from Capital Bees. During the rest of Earth Month (April) Melvita customers can help to add more hives by purchasing select Melvita products which contain honey. For each of the following products purchased Melvita will donate £1 to the Apiary fund which will raise money to buy new hives and to further encourage the protection of the bees in and around London.

These products are:
Hydrastim – the Honey Hero product.  £22

This hero is an essential multipurpose facial gel for all skin types:
Great as a primer as it plumps out fine lines and wrinkles so smoothing the way for your make up.
No oily residue due to the hydro-regulating Mourera Fluviatilis (extract from an Amazonian river plant) makes is an ideal moisturiser for combination skins.
Used underneath your moisturiser for normal to dry skin makes a quenching skin serum
And also can be used as a hydrating skin mask once or twice a week

Softening Hand Cream £12

The honey ingredient is combined with Calendula Flower Oil which is recommended for rough chapped hands, Harpagophytym (plant from the Kalahari Desert) for soothing properties, Shea Butter for repair and Castor Oil for fortifying.

Apicosma Fondant Body Balm £19
With protective Cocoa and Shea Butters, invigorating Safflower and Sunflower oils and moisturising Thyme Honey and Stevia Leaf, this body cream helps nourish even the most dehydrated of skins.

Softening Shower Gel £9.50
Soap free formula that gently cleanses without drying the skin

Capiforce Hair Mask £18
Sea Beet, Shea, Coco and Para oils help repair damaged hair whilst the Rice Starch, Aloe Vera and Honey help restore shine and Sunflower Oil leave the hair soft to the touch.

The day you should go to the store in droves.
 On the actual Earth Day (22 April) Melvita will be holding a Bee Workshop from 1 – 4pm in their store.  Here you will be able to see some of the bees through a glass observation hive.
Camilla Goddard from Capital Bee and Mikey Tomkins from Sustain Capital Bee Project will on hand to answer any questions about beekeeping. For the kids (big kids too)there will be free face painting, for the adults free hand massages and for everyone free honey tasting.

So put it in your diary and make a bee-line to the store.
19 Slingsby Place St Martin's Courtyard
Just off Long Acre - London WC2E 9AB
Tel: 020 7240 7092

The Melvita range can also be purchased online from

The Melvita Foundation is devoted to the worldwide protection of nature and safeguarding bees, with a grant of €300,000 to be shared worldwide by initiatives and charities that will help put a stop to the disappearance of bee’s, protect their habitat and promote the development of beekeeping throughout the world.

Camilla Goddard runs Capital Bee which manages apiaries all around London including sites as varied as the Mausoleum in Greenwich, churches in Brockley, a Royal Park and allotment sites. She also provides training for new beekeepers, and is currently working with Sustain to deliver a new scheme in South London to encourage more beekeepers to get started. She is committed to honey bee conservation and takes where possible a sustainable and environmentally friendly approach to her beekeeping methods

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