Hailed The TV Ad Of The Summer from F&F‏

It’s been hailed the ‘TV ad of the summer’. The F&F Summer TV ad, which launched earlier this month, has taken the nation by storm with its fresh, vibrant visuals and of-the-moment soundtrack. 

Directed by London based filmmaker and director Adam Mufti, who has previously worked with Karl Lagerfeld and Bjork, the clip brings the spirit of the collection to life with the vibrancy and textures of Rio. 

The soundtrack is provided by huge house act FCL, two DJs and producers from Belgium, and their remake of ESP’s Chicago house hit ‘It’s You’. 

The kaleidoscopic film features highlights from the F&F Womenswear collection, modelled by Cris Urena whose previous works include Victoria Secret, Ralph Lauren and DKNY, and sees summer staples mixed with bold and bright pieces, high-shine metallic sandals and playful printed tops. Highlights from the Menswear summer collection are modelled by Arthur Kulkov, who has worked with the likes of Dolce & Gabanna and Tommy Hilfiger, and showcases graphic print tees, bold colour chinos and cool accessories.

See the full collection: 

www.f-f.com