WARDROBE TO WALLS DULUX PARTNERS WITH CREATIVE TEAM TO LAUNCH PERSONALISED PAINT

To mark the launch of its new customised paint service, the UK’s leading paint brand, Dulux presents its second series of Dulux Experiments imagery,which pay tribute to the launch of its latest innovation, Dulux MixLab – a paint mixing experience that goes beyond colour and choice.
Created by a world-class team, including renowned set designer, Alun Davies, fashion stylist, Katy Lassen and photographer, David Standish, the second series of Dulux Experiments images play on the similarities of wardrobes and walls and the ability to customise choices for the perfect solution.

In the kitchen inspired shot, we see model, Kristine Bennett’s care-free attitude as she throws her milkshake onto the wall. Her dynamic pose and strong expression exemplifies the wipe-clean function of the paint and its stain resistant qualities. Featuring a ‘warm’ colour palette, each of the assorted surfaces display different paint in a range of finishes, from flat matt to gloss.

In the bathroom imagery, the model, represents, moisture and steam resistance reinforced by her impeccable grooming and super-slick custom-made latex dress. The scheme characterises Dulux MixLab’s coordinating cool colour palette and the different finishes available, from matt to gloss with reflective high-sheen.

In the hallway image, Bennett brings light into the room as she dynamically pushes the walls apart represents the LumiTec formulation of the light and space enhancing function. The patented paint formulation makes any room feel brighter and more spacious by working with light-reflective particles to reflect up to twice as much light into a room compared to conventional emulsion paints.

Dulux MixLab units are currently being introduced in Homebase stores throughout the UK. For further information or to find your nearest Dulux MixLab, visit

www.dulux.co.uk/paintmixing