Saturday, 6 September 2014

Ben & Jerry’s and The Marley Family celebrate Bob Marley’s iconic ‘Legend’ album

Ben & Jerry’s is on a music mission to celebrate the 30th anniversary of Bob Marley’s Legend album with a new flavour ‘Satisfy my Bowl’, in honour of the music icon and to lend its voice to a vision for peace, love and social justice.

As Bob Marley’s Legend album celebrates its 30th anniversary, the socially conscious ice cream company wanted to pay tribute to a man who dedicated his life to bringing people together through music.
Satisfy My Bowl, which was named by a Ben & Jerry’s fan, is a concoction of banana ice cream beats, a mashup of caramel and cookie swirls, and a chorus of chocolatey peace signs.
What makes this partnership all the sweeter is that proceeds from the special edition flavour will enable the 1Love Foundation and Partners for Youth Empowerment to empower young people in Jamaica, and continue Bob Marley’s legacy of using music to change the world.

Ben & Jerry’s, has a long history of mixing music and ice cream, launching special editions that tie into the company social activist values, with flavours such as Glastonberry and Bohemian Raspberry hitting the high notes over the years. Satisfy My Bowl, named after the smash hit Satisfy My Soul, will stir up the freezer aisle as Bob Marley’s iconic Legend album celebrates its 30th anniversary

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