Saturday, 11 October 2014

The Polo Ralph Lauren Foundation - PINK PONY PROMISE Innitative‏

Pink Pony launched on September 15, 2000 at the Ralph Lauren Spring 2001 Collection Fashion Show when models were sent down the runway for their final walk wearing Pink Pony shirts.
This launch coincided with a gift from the Ralph Lauren Corporation to establish the Ralph Lauren Centre for Cancer Care and Prevention, a hospital-based cancer treatment facility in Harlem that provides comprehensive education, screening and diagnostic services for breast and other cancers, tailored to meet the specific needs of the Harlem community.

The Polo Ralph Lauren Foundation will donate $10 to cancer related causes for each #PinkPonyPromise shared on Instagram, Twitter and at Ralph until 31 October 2014.

 In addition by tagging up to five friends the Pink Pony Fund will donate an additional $1 for each tag (up to a $1 million total donation). Pink Pony is Ralph Lauren’s worldwide initiative in the fight against cancer. Its mission is to reduce disparities in cancer care in medically underserved communities, ensuring that treatment is available at an earlier, more curable stage

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