Monday, 23 November 2015

This is Welcome x Vicky Grout

London based casual girls street-wear brand This is Welcome, team up with T.I.W grrrl Vicky Grout to shoot the brands AW15 collection.

This season sees T.I.W embrace a DIY aesthetic, taking a leaf from the Riot Grrrls of the early 90’s, in layering print and graphic protest tees under dungarees and slip dresses, creating a more refined wardrobe of contemporary casual staples for AW15.

Vicky Grout is a young London based photographer quickly making a name for herself within the UK street sportswear and grime scene, with her ability to capture a live energy and realness within her images.

T.I.W continue to work closely within London based Illustrator Yo Emerald and form a new relationship with creative design team Desktop Desktop, in developing a series and prints and graphics to bring character and voice to the collection. This collaborative partnership with London based talent, celebrates the power of doing it for yourself.
 ‘DIY is an aesthetic referring to the motive of self-sufficiency. “Do it yourself” The DIY ethic promotes the idea that anyone is capable of doing anything they set their mind to.’ This free way of thinking is the foundations on which This is Welcome is built, and a saying not only followed by the brand, but by the T.I.W girls who wear it.
Currently stocked in:
 Pam Pam London
Urban Outfitters, Lambert's Yard Leeds,
Good As Gold New Zealand,
Garden Girl Taiwan,
Maha Amsterdam and Big In Japan Store, Amsterdam.

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