Judged by an independent stylist, based on current LA style trends, the giveaways will be awarded to passengers between Monday 14th and Wednesday 16th March.
Fresh from shooting in LA, fashion stylist and former fashion editor Laura Martin will be on hand at Heathrow’s Terminal 2 to select the airline’s most on-trend passengers bound for LAX.
Martin explains, “Los Angeles has some incredible emerging design talent, a wide array of shopping districts and is well-known for its distinctive street style. To celebrate its emerging fashion kudos and mark the start of LA Fashion Week, I’m excited to be on the lookout for anyone exuding that cool LA pared-down look just before they board their Air New Zealand flight to LAX. So dress to impress!”
Giveaways include the chance to upgrade and enjoy the airline’s lie flat beds in Business Premier, lounge access, a glass of champagne on departure or complimentary amenity kits complete with New Zealand made Antipodes skincare lip balm, socks, eyeshades, toothbrush kit and more!
Air New Zealand General Manager UK/Europe, Kathryn Robertson, says the airline has developed a reputation for its unique campaigns and events. “For a few days we’re looking forward to giving our customers the opportunity to put their most fashionable foot forward for the chance to win a range of special treats and travel to the fashion hub of Los Angeles in style.”
Air New Zealand flies daily nonstop from London to Los Angeles. Services are operated by Boeing 777-300ER aircraft which feature several inflight product options including the award-winning Economy Skycouch and Premium Economy Spaceseat.
Visit www.airnewzealand.co.uk/runway-to-LA for more details.