Sunday, 27 March 2016

Feminine strength and individuality at H&M Studio AW16

Models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef appeared in looks that expressed a woman’s individuality, and the diversity of the female character.

Amber Valletta
Jourdan Dunn
They walked a specially created runway that had the clarity and enchantment of a frozen lake, reflecting the influence of nature on the collection.

Hari Nef
Soo Joo Park
 The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft.

Jourdan Dunn
Amber Valletta
There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.

Freja Beha Erichsen
Ashley Graham
 “This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.

Pat Cleveland
Maria Borges

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