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| Amber Valletta |
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| Jourdan Dunn |
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| Hari Nef |
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| Soo Joo Park |
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| Jourdan Dunn |
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| Amber Valletta |
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| Freja Beha Erichsen |
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| Ashley Graham |
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| Pat Cleveland |
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| Maria Borges |
Sunday, 27 March 2016
Feminine strength and individuality at H&M Studio AW16
Models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef appeared in looks that expressed a woman’s individuality, and the diversity of the female character.
They walked a specially created runway that had the clarity and enchantment of a frozen lake, reflecting the influence of nature on the collection.
The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft.
There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.
Saturday, 23 May 2015
Balmain and H&M call for #HMBalmaination
H&M is proud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing,
Balmain has grown into a global pop-culture phenomenon. Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing. “We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M. Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men. www.hm.com
Balmain has grown into a global pop-culture phenomenon. Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing. “We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M. Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men. www.hm.com
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