Thursday, 27 May 2010

Generations together - Eco fashion shoot

Through the Hammersmith & Fulham council, ten wonderful ladies over the age of 50 agreed and were happy to put themselves in the hands of hairstylists, make-up artists and fashion stylists for a mini make over.
The event was called Generations Together - Eco Fashion Shoot. The aim,to bring the under 25s and the over 50s together in a social environment and to bring more awareness to eco-friendly beauty and fashion products.
The under 25s were able to put in to practice their hairstyling and make-up skills and help with the fashion styling whilst the over 50s blossomed in to glamorous models.
Here's a few before and after shots:

This olive green empire line dress in organic cotton fine knit from Pingush is the perfect colour and style for this models's colouring and body shape. Using a clutch bag and necklaces in similar shades creates a tone on tone combination ensuring the look stays soft. The khaki clutch is from Bobelle and made of eel skin, a by-product of the food industry in Korea. The necklaces are from Juzi and made of recycled paper.

Wearing a dress and a long cardigan of the same length creates a slimmer silhouette. The reason - the layering is neater and the body line is not broken into two. Using one colour but in different shades creates a low contrast combination and keeps the look soft and sophisticated. The smokey white Bobelle clutch adds just enough brightness to this outfit without taking the attention away from the model.

Here the colours are still soft but this time the shades are deeper and the contrast is higher because this model looks great in the stronger shades. The multi coloured vegetable ivory necklace from Leju keeps the outfit from being too subdued and draws the eye towards the model's face. The darker long cardigan is left open creating a slimmer silhouette whilst allowing you to wear a lighter brighter colour underneath.

Darker brighter skin looks best in bold high contrasting colours such as this black and light red combination. The fitted red jacket from Outsider nips in at the waist and shows off this model's hour glass figure. The length just stops before the hips so bringing attention again to the waist. Layering underneath with a black tunic from Outsider ensures the pattern in model's own skirt is only showing at the bottom and front and so drawing the eye downwards to create a slimmer silhouette.

A black jacket is matched with a maroon empire line dress to give a high contrast in a deeper tone rather than a brighter tone. Although this model's complexion can take strong colours, they need to be in a dull or soft fabric to stay muted otherwise they would be too bright and garish looking. The long necklace from Leju helps break up the space that the dress's high neckline is creating.

The day was a success with the under 25s and the over 50s getting to know each other and everyone leaving with more knowledge of ethical products.

The fashion makeover was organised and sourced by ethical fashion stylist Lupe Castro from, with help on the day by Karen Grace from frumpy to funky.
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