Sunday, 23 May 2010


Matalan celebrates their 25th anniversary this year and the AW10 collections show that their growth has not just been in the number of stores, but also in design ideas. Read on and make up your own mind:

Be Beau

This range is aimed at the 16-25 age group and is inspired by the catwalk trends with a mix of daywear and occasionwear.There are four story themes:

“Sorority Girl” taking inspiration from the American teen drama series Gossip Girl. Here they are aiming for the cute girly look with 60’s mini kilts, skater skirts, military style jackets and stripes or heart embellished knitwear. Pieces that stood out were the Marc Jacobs inspired blue and red tartan zip front bandeau dress; the pale yellow duffle style jacket and the light grey cardigan dotted with black hearts.

“Glamour Looks” story is inspired by the sexy 70’s feminine look, with owl and leopard faux fur, lace and fluid fabrics. Here we see an animal print jumpsuit and dresses teamed with an owl fur jacket or hooded gilet, plus the must have aviator jacket.

“Princess Combat” story is going for the more casual look with a touch of femininity. Camouflage prints and khaki colours are used with black. Key pieces are the silky lux combat trousers, khaki military boob tube dress, and fur trimmed parka

“Gothic New Wave” story’s main colours are black, grey and a touch royal blue. Here there are plenty of embellishments, lace details and leather looks. The print mirrors stain glass in keeping with the dark gothic theme. The leather look main pieces are the black eyelet pu dress and light grey zip stud lapel pu biker jacket.

Which story theme will you go for?

Written by Karen Grace, personal shopper for

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