Wednesday, 28 September 2011

The Young Creative Chevrolet European Awards 2011

The Young Creative Chevrolet European Awards ceremony took place on Thursday 22 Sep at the iconic London landmark Battersea Power Station.
In honour of 100 years in the industry, Chevrolet asked students from 22 European countries to help celebrate their centennial anniversary by using this as a basis for their applied arts entries.  Categories included video, music, photography, visual arts and of course fashion.

The winners of the fashion category were:
1st Prize- Lubica Mildeova from Slovakia.

and her version of the little black dress

2nd Prize – Ida Klamborn from Sweden

with her streamlined long red gown and cap
3rd Prize - Tobias F Muller from Germany, with his celebration of womens freedom through trousers.

At the awards, one of the guest speakers was Wayne Hemmingway, creator of the street fashion company Red or Dead, who gave an inspiring and entertaining speech on how he and his wife started in the fashion business.

And of course it wouldn’t be a Chevrolet evening without a few fabulous cars dotted around which make very good fashion accessories:
1964 Corvette Stingray – regarded by many automotive historians as one of the best looking cars ever designed.Shown here in classiccool  white.

Looking like a  mean lean fighting machine is the futuristic re-interpretation of the Stingray - the 50th Anniversary Corvette Stingray Concept celebrating its first appearance in Europe.

Unfortunately after the awards, it wasn’t a gorgeous Chevrolet that took me home but a big red number159 bus.
Images provided by Mischief PR

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