Friday, 16 May 2014


LEGGERA NELL’ARIA boutique on the Kings Road, Chelsea, London, played host to Calico Pr’s blogger event supporting world fair trade and ethical fashion, “KEEP IT FAIR IN WHAT YOU WEAR”.

With live models greeting guests in the window as mannequins, and the designers from calico pr’s ethical brands present , attendees were able to experience ethical fashion at its finest and learn all about sustainability within the fashion supply chain. There were a range of women’s wear, accessories and loungewear pieces all with an interesting story behind them. 
Above image, model wears from left Buenas Noches, Grace, Pineapple wrap, The Little Posh Dress. Bags from Fashion ComPassion

Buenas Noches

 The event showed attendees how now the whole wardrobe can be made with transparency in the supply chain.
 Brands in attendance included Girl with Beads, Bibico, Buenas Noches, Fashion ComPassion, Grace and The Little Posh Dress. 
The fair trade theme was continued right through to the event nibbles, with handmade chocolate from Lavolio and cupcakes from the organic Cake Hole London.

Leggera Nell’aria also stocks brands such as Anita Quansah, a stunning handmade artistic jewellery brand, alongside unique Pineapple wraps made especially for the boutique, using ethically sourced Piña hand woven and dyed using natural ingredients in the Philippines. The boutique pride themselves on supporting ethical brands that rely on craftsmanship, ethical principles and was the perfect place to hold an event to raise the awareness of ethical fashion.  With recent happenings in the industry such as Fashion Revolution Day and World Fair Trade Day urging people to think about who made their clothes, the event aimed to answer this- directly from the brand designers

Blogger & TV presenter Prince Cassius

Photography by Stuart Tingini

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