The line of sunglasses will be priced from $149 to $169, with travel-inspired style names like Passport Control and Frequent Flyer.
The Hadid family and their tastes and adventures are the main source of inspiration for the eponymous brand. The six-style collection launches online today, at https://hadideyewear.com/ and Revolve, USA.
Alana Hadid said of the collection: “We both really love sunglasses — if you look at my father’s Instagram, he is wearing sunglasses in every photo. We both probably own 100-plus pairs. We are pleased to do something accessible to everyone.
We wanted to keep prices at a point where if somewhere really loves them, they can buy them in all the colorways.”
CHARITY PARTNERSHIP - CHILDERN OF VISION FOUNDATION We believe all children should be able to see clearly. For every pair of sunglasses sold, we will make a donation to our non-profit partner, The Vision of Children Foundation, which is dedicated to giving sight to children who suffer from genetic vision disorders and blindness.