Wednesday, 24 October 2012

LITTLE FASHION WEEK - world's smallest catwalk

Toy range Harumika and high street brand, River Island combine to create a fashion first - the World's Smallest Catwalk!

Created by arts and crafts design range, Harumika, the catwalk featured 10 outfits modelled on 21cm high and 4cm wide mannequins, on a one metre long rotating runway.
The models compare to the average London Fashion Week model statistics of 5'8" - 5'11" models and come in at an eighth of the average 5'11" model.

The catwalk showcased the upcoming looks from River Island's autumn / winter '12 Chelsea Girl collection, in an innovative way designed to appeal to playful yet fashion conscious girls ahead of the festive party season; who aren't afraid to have fun with their style.

Taking inspiration from heritage brands and emerging young designers such as Burberry, Mulberry, Mary Katrantzou and Peter Pilotto; the miniature mannequin clothing collection was commissioned by Harumika who after a series of interviews of young design talent, employed 22 year old fashion designer, Christina Ruby Walton.
River Island Chelsea Girl AW12

Above outfits in miniature

Under the guidance of the Chelsea Girl Design team, Christina created the 10 outfits in two weeks, using the same intricate designs, fabrics and colourways of the full sized collection - featuring the same fluffy jumpers, mad faux fur coats, tapestry bombers and crochet lace maxi skirts.

The collection has been created in miniature detail with no items being off limits including the silver sequinned satchel and tortoise shell bag allowing the 10 mannequins to strut their stuff on the mini catwalk.

Harumika Product Manager, Vicki Elmer, comments:
"Harumika is a great product for encouraging young girls' creativity as it allows them to imagine and craft their own fashion designs with ease. We are forever seeing the talent that the youth of the UK brings to different industries, so we're excited to see the series of bespoke couture designs that young budding fashionistas can create."

Chelsea Girl Senior Designer, Lucy Moller, comments:
"Chelsea Girl is a quirky, fun and youthful brand, so the opportunity to create a playful fashion first with Harumika was a perfect fit. We're overwhelmed with the skill that Christina has used to miniaturise our designs so accurately, creating a truly innovative way of displaying our new collection."

1 comment:

  1. This is super cute. Would love to create some mini versions of my favourite outfits.



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