Friday 1 March 2013

H&M makes a Paris Fashion Week Debut


H&M's first ever catwalk show at Paris Fashion Week was styled by George Cortina, and allowed H&M to present its major collection for the season in a whole new light on models such as Cara Delevingne, Isabeli Fontana and Arizona Muse. 



Created by H&M's design team, the Autumn Collection is a playful mix of styles that combines dramatic silhouettes with more decorative pieces. Alongside cropped tails and a masculine overcoat are other versatile outerwear pieces, such as a boho jacket, a double-breasted leather jacket or a wide-cut ceremonial jacket. Delicacy and a sense of faded grandeur is found in pieces such as an open-backed sequin dress or an embellished and fringed shoulder piece, while knitwear is key, especially with an intricate cable knit sweater.

Emma Roberts & Chloe Moretz, both wearing H&M


Ashley Olsen, Chloe Moretz and Emma Roberts were among the guests last night in Paris as H&M presented its first ever catwalk show during Fashion Week. H&M's Autumn Collection 2013 was shown to an audience in a specially created space within the grounds of the Musée Rodin and also broadcast live at hm.com

Pixie Geldorf, Melissa George & Daisy Lowe all wearing H&M




The collection will be available in around 200 stores worldwide, as well as online, from September 5, 2013.
 



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