With vibrant colour and touches of luxury, F&F introduces Spring Summer 2014 from the heartbeat of Rio. The Womenswear
collection is F&F’s most on-trend, directional campaign yet,
inviting the creativity and energy of favela culture into its every
detail.
The
campaign, shot in authentic Rio, took place in the favelas, now
globally renowned as a culturally inspirational and creative hotspot,
providing
the inspirations for many patterns and details on the swim and
beachwear styles.
In a rainbow of colours seen in the street art of
Santa Marta, the eclectic womenswear collection celebrates the
originality and hedonism of an everyday life in style. Artful embroidery
in colourful yarns and dramatic patterns cover super luxe swimwear,
printed jumpsuits, shorts and maxi dresses. Bleached
and embossed denim, Aztec motifs and blanket stripes rule here.
For laid back evenings at the
boteco, try mesh panel crop jumpers, crochet lace shorts and full-length maxi skirts in monochromatic Aztec prints.
Including soft sports luxe looks, transparent
jumpers in monochrome and tailored waistcoats in neutral palettes.
Other highlights include mixed print & lace dresses in romantic
& whimsical florals in clean-cut silhouettes.
For
a playful edge, mix up playsuits and smocks in floral embellishment
with geometric clutch-bags and oversized statement jewellery.
This
season’s taste for soft, feminine
ladylike shapes sees 50’s Hourglass dresses arrive in soft neutral
tones and pretty pastels.
Swimwear sees clashing prints of leopard print
and deep purple; pair with denim cut-offs for urban cool.
Lingerie
combines incredible fit with glamorous sophistication;
highlights include a baby pink backless body in lace, the ideal
companion for summer nights.
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