Monday, 31 March 2014

F&F Spring Summer 2014 Collection - from the heart of Rio‏

With vibrant colour and touches of luxury, F&F introduces Spring Summer 2014 from the heartbeat of Rio. The Womenswear collection is F&F’s most on-trend, directional campaign yet, inviting the creativity and energy of favela culture into its every detail.

The campaign, shot in authentic Rio, took place in the favelas, now globally renowned as a culturally inspirational and creative hotspot, providing the inspirations for many patterns and details on the swim and beachwear styles.

In a rainbow of colours seen in the street art of Santa Marta, the eclectic womenswear collection celebrates the originality and hedonism of an everyday life in style. Artful embroidery in colourful yarns and dramatic patterns cover super luxe swimwear, printed jumpsuits, shorts and maxi dresses. Bleached and embossed denim, Aztec motifs and blanket stripes rule here.

For laid back evenings at the boteco, try mesh panel crop jumpers, crochet lace shorts and full-length maxi skirts in monochromatic Aztec prints. Including soft sports luxe looks, transparent jumpers in monochrome and tailored waistcoats in neutral palettes. Other highlights include mixed print & lace dresses in romantic & whimsical florals in clean-cut silhouettes.

For a playful edge, mix up playsuits and smocks in floral embellishment with geometric clutch-bags and oversized statement jewellery.

 This season’s taste for soft, feminine ladylike shapes sees 50’s Hourglass dresses arrive in soft neutral tones and pretty pastels.

Swimwear sees clashing prints of leopard print and deep purple; pair with denim cut-offs for urban cool.

Lingerie combines incredible fit with glamorous sophistication; highlights include a baby pink backless body in lace, the ideal companion for summer nights.

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