Tuesday, 25 March 2014

Westfield with Snap Fashion to Launch #EDITME‏

Thursday 26th March 2014 Westfield launches a world first partnership with Snap Fashion to launch a brand new style discovery trend hub, #editme.
 The new website is set to empower you to discover the latest new season trends and explore your style.

The microsite is the first time a shopping centre has created a style discovery engine and is a world first evolution of Snap Fashion.
 Launching just in time for the new spring/summer collection, the free and easy-to-access hub is powered by Snap Fashion - the sartorial search engine that uses your own image to search for product matches. Enter #editme by either uploading a photo of yourself in a look that you love or simply browse the season’s top trends.
 Within seconds, Snap Fashion’s innovative photo and colour recognition technology will scan the season’s most covetable trends to present an inspiring head-to-toe look and further stylish recommendations for the season.

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