Thursday, 13 October 2011

QVC Diamonique Jewellery Range

The shopping channel QVC hit the high street for the very first time showcasing their Diamonique jewellery in a one day pop up boutique.  Diamonique offers a range of imitation diamonds so obviously the pop up store had to be in London’s famous diamond quarter.

The star attraction was a Julia Roberts lookalike wearing a red evening gown and a replica of the ruby and diamond necklace worn in ‘Pretty Woman’. This necklace was voted in a survey of 1000 Brits as one of the three most iconic jewellery pieces worn in films.
The other two iconic pieces Diamonique replicated was the yellow diamond necklace worn by Kate Hudson in ‘How to Lose a Guy in 10 Days’ (also seen in the image) and the Heart of the Ocean necklace in the ‘Titanic’

At the pop up store there was a chance to compare a real diamond with a Diamonique simulated diamond. Each stone is cut by hand in the same way that natural diamonds are, and upholds the four C’s of diamond quality: clarity, colour, cut and carat plus including 2 other C’s: cost and confidence.
Price ranges from £11 to £750 (for pieces set in platinum).

There are 3 Diamonique collections:
Designer Diamonique: which includes unique pieces of jewellery created by leading designers especially for Diamonique. 

Diamonique by Tova 19ct tw Art Deco Style Tennis bracelet, sterling silver ruby at £212.50

Celebration Diamonique which offers the bigger and bolder look.

Grand cocktail ring 6.3ct tw sterling silver at £26.25

Essential Diamonique for the classic every day pieces.

 Raindrop pave earrings 3.3ct tw sterling silver £43.00

Diamonique are a girl's new best friend.
Available online on QVC

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