“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success”, says Anna Dello Russo.
“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”, says Margareta van den Bosch, Creative Advisor at H&M.
Image provided by H&M
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