Saturday, 12 October 2013


Making a whirlwind visit to the four top fashion capitals were four Korean clothes brands endorsed by the one of the world’s largest TV home shopping companies, GS Shop.  In London the AW13 catwalk show called GS shop London Collection was hosted by the Korean Cultural Centre.

The brands featured a mix of smart casual attire and tailored garments with a clean 60s vibe.
The designers were:
Alette by Lee Seung Hee

Inspired by collage skills, the designer combined different textures and fabrics but kept the colour palette in classic neutrals to create a subtle collage effect on a sophisticated collection.

 Accent colours were of muted teal blue and deep burgundy to give a playful but controlled edge.

Key styles included the sleeveless tailored coats for a simple elegant silhouette.

A By Jae – Kim Jae Hwan
Keeping with the 60s inspiration, this collection included the androgynous crombie coat worn with leather panels transforming straight wool trousers from classic to glamour chic.

Other outerwear styles included the collarless coat with block panels in a neutral colour palette and again the elegant sleeveless tailored coat.

Vivid pops of lipstick red strengthened the neutral colour palette.
The brands complemented each other, both showcasing wearable pieces with great attention to tailoring and fabric.

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