Zuria Dor is both ready-to-wear and made-to-measure, co-founded by two young female Pakistanis with backgrounds in product design engineering and aerospace engineering.
Zuria Dor is their entrepreneurial debut to bring Pakistan's fashion sector into the global village by focusing on innovation, international outreach, technology-backed commerce and ethics.
The vision is simple; to build a brand that is based locally but is recognised globally.
The A/W 2017 collection, ‘ Tropical Romanticism’ , is inspired by tropical tranquil colours found in nature;
calming visual effects start with subtle, elusive tones
which gradually get darker throughout the collection finishing with teal and midnight blue dresses.
Zuria Dor has a vision of reinvesting in the workforce by providing technic al and English language classes, extending health insurance to families and organising subsidised education for the children of its staff member
Fashion DNA: Pakistan is the British Council’ s annual programme providing mentorship for emerging Pakistani fashion labels to develop the skills needed to work internationally. This year through a partnership with the Ethical Fashion Forum and SOURCE Consultancy, the programme focused on educating designers about sustainable and ethical approaches to fashio