Tuesday, 31 October 2017

Paula Knorr SS18 Collection at London Fashion Week

For SS18 Paula Knorr started with the real woman and her wardrobe. To support and illustrate female identity is the core of Paula ́s designs. But in fashion, sometimes the superficial vision of a girl and her clothes attracts more attention than the real woman that wears the garment later on.

 For SS18 Paula defined a method to reverse this and serve as a reminder of the actual purpose of fashion. The woman should be in the foreground not the clothes she wears.

It ́s all about her body, her movement and her personal beauty. Inspired by seeing more and more of her designs on real women in everyday life Paula wanted to expand her research of a new female identity. How do real women choose and wear their garments? How does this change their perception of themselves?

 Moving from creating mostly free draped shapes Paula started to deconstruct and reconstruct everyday wardrobe staples to define a PAULA KNORR version for every piece. Oversized Shirts are transformed into fitted dresses with ruffled drapes and liquid metallic sleeves.

 Suits and coats are reworked in smooth jersey with soft drapes waving along their side seams.

 Hoodies and Sweatshirts are completely reconstructed in stretch velvet with ruffled details.

 Jeans are transformed into stretch lamé pants with dramatically draped legs.

Even Bra tops and Boxershorts are extended into fluid drapes and reworked in shiny silks.

 Classic white and dark blue is mixed with strong red and blush pinks.

Traditional shirting is set in contrast to matt jerseys, stretch velvets, fluid metallics and washed lamés.

 Paula reworked her signature cuts in off shoulder versions and transparent T-shirt dresses with free floating drapes.

 For jewellery Paula collaborated with befriended designer duo RÄTHEL&WOLF. They developed pieces, inspired by classic jewellery shapes and female body movement.

 To embrace her exploration of the female psyche, Paula Knorr has collaborated with Model agency LINDEN STAUB. The boutique agency challenges the fashion industry by creating a company where the mantra is 'empowering Women'. Together, Linden Staub and Paula Knorr, took time to cast a group of women, which help showcase Paula’s vision of strong female personality and diversity.
Photography by Chris Yates

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