Amira Haroon was brought up in Saudi Arabia, and is currently residing in Dubai. She pursued her education at Parsons School of Fashion and in 2011, launched “The Amira Haroon RTW label”.
The brand’s signature style fuses modernity with cultural influences and versatility.
Amira’s collection is inspired by American pop culture - music has always been able to break geographical boundaries.
This season’s muse is Whitney Houston - both her music and her timeless style inspired many generations of musicians and fashion designers alike.
Amira would like to reimagine Whitney giving her powerful performances in today’s time.
Through her Amira sees a strong woman wearing her personality in her hair and outfit, her effort and achievement.
This signifies the woman of 2018.
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