Tuesday, 17 October 2017

Eudon Choi SS18 at London Fashion Week

Titled E 1027,  Eudon Choi takes inspiration from architect and furniture designer Eileen Gray's E-1027 house, a modernist haven on the SE coast of France.
The collection has a classic retro maritime feel translating the era and the French Riviera, whilst adding a twist of modernity with asymmetric scarf and the oversized blazer.

Video of the show's finale:

Gray designed the villa with input from her lover, architect Jean Badovic and diffuses border constraints between architecture and decoration, celebrating the unification of creative practices.

E1027 is the name of the villa - a code solidifying the status of the lovers. E for Eileen and the numbers represent their initials in the alphabet line up: 10 for Jean, 2 for Badovici and 7 for Gray.
Circle patterns emulate the pattern on Gray's blue marine rug.  Look closely and you'll see the number 53 - has Eudon Choi taken a leaf out of Gray's alphabet book? 5 for E and 3 for C?

Other patterns include checks, tartan

and the maritime stripe

Stimulated but Eileen Gray's geometric forms, Choi employs his signature clean lines.

Colour palette is a maritime exploration, evoking open space and sea breeze.

This season Choi collaborated with jewellery designer Chris Habana. The designs reference the polished chromium and plate glass of Gray's multi functioning furniture.

Choi's bag and footwear collection is a collaboration with lifestyle brand Decke

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