Tuesday 31 October 2017

Rejina Pyo SS18 Collection at London Fashion Week

For her SS18 Collection, Rejina was inspired by Nicholas Nixon's Photographic series "Forty Years of The Brown Sisters". The photographs explore the natural passing of time and the evolving strength of the bond between the women as sisters.

The women appear relaxed and comfortable with themselves, their environment and each-other, an attitude of "non-chalance" Rejina set out to communicate with her collection. The relaxed femininity of the subjects is reflected in the collection’s fabrics and silhouettes.

A natural pallet is explored with cotton poplin whites, open weave gingham, washed denim, neutral browns, wools and originally designed silk prints.

Injections of bold unexpected colours such as taffy pink, sage green and red were drawn from the colour planes of painter Milton Avery, reflecting the women's individual personalities and their bravery, celebrating individuality and personal style.


 Multiple accessories are included in this collection.
 Sculpturally shaped wooden heels in white, honey and dark wood express Rejina’s passion for abstract sculpture, echoing the work of artists like Hepworth and Brancusi. The hard organic material of the heel is complimented with the body of the shoes created in suede and soft leather.


Jewellery has been designed in collaboration with London based designer Anissa Kermiche, the unique pieces artfully crafted to resemble the metallic mobiles of Calder, faces and abstract shapes in materials like gold and pearl.


 Rejina continues to collaborate with Korean Eyewear brand Projekt Produkt, which for this season offers a distinctive collection of eyewear that cleverly synthesizes feminine retro silhouettes with modern unique details. The frames are cut with futuristic angles creating optical depth and are designed in a fresh summery palette balancing sophistication with a playful element of fun.


 This season Rejina introduces handbags to the product mix. Five styles have been designed to complete and compliment the collection. A versatile cross body style as well as a structured tote and feminine bucket style bag have been imagined in mock crocodile, soft leather and suede in classic colours like black and brown.


Rejina continues to design for what women of all ages want to wear, maintaining her dedication to practicality, versatility and quality.



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