Thursday, 31 March 2011

New Lingerie brand - Boux Avenue

The new lingerie brand, Boux Avenue, held their press party tonight at Sketch, Conduit Street London.
Walking in to Sketch's Parlour there were cake stands galore for afternoon tea delights. But instead of tea, champagne was served - much more appealing.

I felt a bit overdressed as the models sat poised on the colourful Louise XV style seats clad only in their undies.  Boux Avenue undies of course, and from their Vintage Garden Party range.  

The colour palette is soft greys, pinks and lilacs with light patterns of floral and polka dots. 

Fabrics are of romantic light tulle, sheer mesh and lace.

Completing the feel of the vintage garden party, violins were played.

Moving down to the Glade lounge room, it was cocktails and fortune telling time . It was quite apt to have a crystal ball here as the walls were also encrusted with crystals – the Swarovski kind. Here the models had the flapper look in black lace and pink polka dots

Then in to the Gallery By Night for the razzle dazzle show – a mix of Cabaret and Moulin Rouge. 

Starting the show a sole ballet dancer brought as much grace and style as was possible dressed only in a satin pink polka dot basque trimmed with black lace.

Dressed in a black teddys and bowler hat,

bright pink baby dolls with long satin gloves 

and matching bra and panties with black hold ups ..

. it was time to Come to the Cabaret, before moving on to..
...the glitz of the showgirl in her Swarovski covered basque only to reveal...

... a Swarovski covered bra underneath ..

As Police's 'Roxanne' played, the sultry black lace lingerie took centre stage,

with the all in one bodies.

Again the violinists came out to play this time in black satin

Whilst a daring young woman did the splits in mid air.

Definitely a sparkling night.

Boux Avenue's website is and becomes live at 1300 on Fri 1 April, along with their first store in Buchanan Galaries Glasgow.
The next lucky cities are:
Manchester - Trafford Centre at 1100 on 2 April,
Sheffield - Meadowhall at 15.30 on 2 April
Bluewater in Kent at 1300 on 3 April
Cardiff - St David's Centre at 1300 on 6 April
Lakeside in Essex at 1300 on 8 April

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