Friday, 24 February 2012

Fragrance 4711 Collaborated with Matthew Williamson AW12 at London Fashion Week

To celebrate its 220th anniversary, the iconic fragrance 4711 sponsored the Matthew Williamson  AW12 show at the Royal Opera House, London.
It is a very modern take for a designer to have a fragrance as a lead sponsor and this is why 4711 was the perfect partner for the show, taking the best from the past whilst looking to the future.
Matthew Williamson with 4711

Dreamy floaty silhouettes were central to the collection in signature golds, blues and shades of orange. His infamous prints were the perfect marriage between old and new. 
The show was full of opulence and grandeur and resonated in the 4711 ‘bremer blue’ iconic design and fragrance. Blue lights washed over the runway at the Royal Opera House and reflected the stunning mirrored orangery.

4711 is available from Boots/ Fortnum and mason/ and

Images provided by Kipatrick PR 

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